Branding and Naming

Successful brands start with a great name. A great name needs a compelling brand identity. Both can seem impossible to conjure from thin air.

I have worked on many branding and naming projects, from small one-man businesses to large corporates. I am fortunate enough to work with Stuart Redfern at Redfern Design, a renowned designer, whose creativity never fails to amaze me.

Together, we have developed brand identities and positioning for commodity traders, financial institutions and consultants, some of whom are listed below.

For companies just starting out, or for existing businesses developing sub-brands, finding a name that works can be a real challenge. There's so much to think about. Does it convey your brand values? Is it easy to pronounce? Does it work in other languages and cultures? Is a suitable domain name available? Is anyone else using the same or a similar name?

Having an experienced professional involved means knowing what questions to ask, and finding a route through the potential obstacles. Don't let finding a name derail your plans to get a business up and running.